Video Production Croydon Greater London (CR0): The process of creating video content or videos to use for home viewing, on TV or on the web, is generally known as video production. This video content can be a television commercial, a short film, a music video, a training video, a business marketing video, a product video, or even a full-length movie.
It is much like movie making, but the video recording is done on memory cards, hard drives, optical discs or SSDs, and not on film stock.
Video production in Croydon is generally split up into three specific steps; pre-production, production and post-production. Pre-production should involve activities like budgeting, writing the script, storyboard creation, picking the crew, idea forming, casting, and anything else that needs to be done before the start of the filming. Production is when the shooting of the video can take place and all the needed video content is captured and recorded. Post production is the final phase where all the previously recorded clips and material are edited to form a product which communicates a clear message or story, as was established during the pre-production stage.
The most widespread use of this video content in Croydon right now, is for various types of video marketing online. The number of websites and pages on the internet today is massive. Thanks to YouTube and other video sharing sites, the growth of video traffic has been massive over the past few years. YouTube is the number one source for videos but there are plenty of other high quality sites you can use. Online videos though, have actually been around for a long time. It is just the case that that marketing experts have come to realise the full potential of video promotion.
Of course, the entertainment value was exchanged for other uses. Soon, videos were being created to generate traffic and educate people about products and services. If people didn't enjoy watching video so much, then none of this would really be possible.
Sadly, most people in Croydon spend more time watching pointless videos than they do reading a good book. Videos are semi-mindless to watch and digest. Among other reasons, online surfers are notoriously impatient, and videos help to gratify that need to spend just a little time on something. There's no need to worry about video working today and bombing tomorrow, it is an inherent part of the net.
The use of videos is now so powerful that some online marketers in Croydon use it exclusively to make money on a daily basis. Aside from that, you can also post videos on your website to boost sales. All internet marketing requires you to target the right audience and spread the word about your product or service. Some techniques are better than others when it comes to spreading your marketing message.
There are so many ways to promote products and services on the internet. Whatever you feel comfortable doing, there's a way of promotion for you. If done correctly, video marketing can bring in targeted traffic, plus brand your business at the same time. A good video can captivate people, so your relationship building becomes more powerful. And the targeted traffic that you can get from producing and uploading your videos on the internet can convert extremely well. Feedback in forums all over the internet is extremely positive about video.
You are unlikely to find another totally free method that's got the same potential that video marketing does. It's your choice, you can write dozens of articles and make a few sales, or you can learn the craft of producing online video for people's enjoyment and for boosting your bank balance. I meet people all the time that want to start creating videos but are afraid that it will be too difficult; in fact it's much simpler than ordinary stuff that they do every day. If you would like your message to be spread far and wide, then video marketing should certainly give you that sort of exposure.
Producing and distributing videos online not only brings the required exposure, but also establishes a unique trust factor. As a more seasoned marketer in Croydon, you can add video marketing to your current methods and watch your traffic soar. All the traffic that you can handle is sitting there waiting for you, if you're capable of putting together some good videos. And certainly, video marketing can generate the amount of income that you hear so many people talking about in the forums.
There is unlimited potential for video marketing in Croydon, if you're prepared to learn how to do it. You'll use videos to presell your offer or product and encourage them to take action. We will now talk about the many benefits of this process.
Videos will give your site added exposure because they often get ranked more highly in the search engines than text content. It's a well known fact that search engines such as Google love videos, and index them very easily. If your keyword research is good and thorough, then placing your video page one of Google is by no means impossible. Google has it's own video search engine, as well, so you know that targeted video searches are being done there. Everybody likes videos, and that includes the search engines, so that's good because it gives marketers more alternatives.
It's a lot easier to capture your audience's attention with videos than most other mediums. As long as someone can get online, they can view your videos. The Apple iPad and iPhone are quite popular, and among other things people love to watch videos with them. We all know that videos are here and that's not going to change any time soon.
You can create more targeted traffic to your website with video production and marketing and expand your reach substantially. People in Croydon love watching videos, and for other reasons we'll discuss later they are much more inclined to listen to your messages. Adding high quality content to your video is a lot like just adding water, because people love watching videos so much your chances are automatically better.
The really nice part is if someone is interested in your offer, they'll watch your videos. So, the question of getting untargeted traffic doesn't come up. Superior quality, informative videos are often syndicated onto other websites, the owners will embed them within their own content. And that will do wonders for your brand and positioning in your market. If your traffic is not closely targeted, then it's of little use. Video can help you drive highly targeted traffic, and it's up to you to get those conversions.
Becoming an Expert
There are two results that happen when you do video marketing the right way: you become the expert, and you take your business up a notch. Although video promotion and marketing will never become oversaturated, it will become more competitive so now is the best time to get involved so you can become an expert video marketer and be light-years ahead of other marketers in Croydon. You will be astonished by the speed at which your name spreads within your target market. Gaining expert status has its perks; for one, you will never have to look for customers because they will seek you out and, second, you can build a brand of products around your name. It even reaches a point where all an expert has to do is put their name on something or endorse it and the product will sell thousands of copies, sometimes more. And this can only be done by providing them with high quality content through your video.
Videos Should Educate
Video really appeals to the majority of people who don't pay attention to reading lots of text. It is a fact that we now live in a society where people in Croydon would rather watch a video than read (maybe because of TV?), videos are already dominating the search engines, and are on the up, so including them in your marketing efforts and as part of your product promotions will only help. Also, you must concentrate on creating quality, useful video content that is targeted, in order to get visitors.
Businesses will tell you that nowadays it's tough to develop a solid branding for your company. Sometimes it takes a lot of creativity to make your product or business unique enough to be noticed and paid attention to. It can be a lot easier gaining the attention of your market with video promotions, but naturally you need to have all your ducks in a line. You can put whatever you want in your videos, but you need to make it well-presented if you want people to watch them to the end. You can create bonds of varying strength with your viewers, it all depends on the quality of your content. With some serious hard work, more folks will come to recognise you and your particular brand.
In case you didn't know, videos and text content are indexed differently from one another by the major search engines. This is great news for you, because with video it becomes easier to avoid Google's duplicate content filter. Many marketers take the same articles and submit them all over the web, then Google filters almost all of them for duplicate content. In comparison, videos are not only indexed but also help to create an effective link building campaign.
Unless you just arrived from Pluto, you should know how blogging can be used in business. Some clever marketers in Croydon are creating video blogs, or just vlogs for short. One thing, not seen that much either, are vlogs dedicated to niche markets. A video blog makes it easier to attract interested people, since many folks love to have fresh, new videos on their topics of interest. You will need to produce, or maybe outsource, video content on a regular basis so you can keep them coming back. You can easily add a video every few days and tell your visitors about it through an RSS feed. You could soon set yourself apart from your competitors, as you don't see a lot of them.
Your very first online video could be live on the internet today, and for little to no money if you want to make one. Did you know that your computer is already pre-loaded with software that you need to produce your videos? Once ready you can convert and upload them to all of the popular video sharing sites. A video camera will be necessary later, so as to widen your video options. Try your best to provide high quality videos and you'll see results.
Your video pre-sell will have a greater impact than any text based sales patter ever will. There was a time when you could make good money without the need for pre-selling, but those days are over for good. For increased conversion rates, you must learn how to successfully pre-sell with videos. Pre-selling allows your prospect to get an understanding of the value of the product or service before they even read the sales page, and it lets you convey the benefits that your product will have on the purchaser. You might get lucky and make some sales with a hard sell approach, but you won't get very far without using the pre-sell concept. Humans by nature are social creatures, and we like to know that we're dealing with another real person; so who do you think is going to make more sales - the video clip with personality or the article from an article directory?
Everyone has heard about the number of scams that circulate around the internet, and a quick way to differentiate yourself is to make a video that shows a certain depth of knowledge in a subject. You'll get a lot more sales when people feel they can trust you. It's a powerful achievement, if you can do it with your video content. You can accomplish a lot with video, but when they're viewed people are wondering whether or not you can be trusted. Making a good first impression with your video content and quality will help people decide about you. You'll have a harder time gaining trust if your content is poor or sub-standard.
Video content can be easily spread around the internet, and that aspect increases its ability to become viral. All viral means is word of mouth advertising via the net, and it can result in unbelievably huge amounts of traffic. Producing a viral video can be like winning the lottery for any business, if it happens for the right reasons.
Videos are versatile, and you can test many different approaches and strategies. Videos are exciting, because you can constantly create new content, and it's easy to keep track of your failures and successes. Your conversions should increase with using video promotions, the more you come to understand your target audience.
With the positioning of quality videos, you will notice that visitors will view your website for longer. The vast majority of people who go through written content on the internet, simply run through it until they find something interesting. By including powerful and interesting video content you'll keep your viewers continually coming back for more. There's no need act or create a false persona because people are attracted to an honest and down-to-earth person.
Video marketing has not fully caught on, but it's certainly gaining a lot of steam. If you want to reach out to a wider audience, build a brand, make more sales and create a level of trust, then video marketing could be just the thing for you.
Video Production Croydon - Things to Consider
Title: One of the biggest determining factors for your video's success is the title. Not only does your title have to get the attention of people, it also needs to be optimised for your targeted keywords. Try not to be too fancy or mysterious with your title, but instead arouse the curiosity of your user so that they want to click through to the video. Also, establish the main unique selling point of your video and include this in the title, so that the users know at first glance exactly what the video is about. Sometimes people will decide to watch your video based on the content of the title, alone. Any amount of time spent coming up with an awesome title will be worth it when you see the viewing figures.
Length: As you may know, online viewers soon get bored - so keep all of your videos to the point and relatively short; about 2 to 3 minutes should work well. We have actually seen very long videos of half and hour or more, and in most cases that is horrendously long. People typically prefer to watch videos that are to the point and offer targeted information that they can use immediately. Always speak in terms of benefits to the person watching the video, and then make it a cliff-hanger. Much like with any other type of advertising and marketing, you do want to avoid being boring and bland with what you have to say. Keep it short and interesting.
Keywords: One of the most important kinds of traffic any video can receive is search engine traffic. So you will want to use each video's main keyword phrase in the filename as well as title. Just think of it in terms of onpage optimisation for a website or blog, if you're familiar with that procedure, and if not then just do it because it will help your video to rank highly. The primary keyword phrase for your videos will also be inserted in the tags, because they're also important for search optimisation. Your tags are important because that is how potential customers locate your videos on your website, on YouTube, and in the search engines. These are the little things that make a big difference with the success of your videos.
Quality Content: One simple, but essential video marketing concept, is taking the time to put excellent content in your videos. If you want people to visit your website after watching your videos, you have to give them something of value first. When people watch videos, they want high quality content that benefits them in some way. You can't expect low quality videos to get high numbers of views or get shared around the web. Quality is more important than quantity, so make sure you're putting enough effort into it. It wouldn't do you any good to upload ten videos every day, if they're not providing any valuable content.
Formats: We do not that you stray from from the wmv, mov and avi video formats, which are the three most widely used. Try to give users as many options as possible, because they have all kinds of different software on their machines. You always want to make your processes as user friendly as possible.
Watermarking Your Videos: You videos will probably be commercial in their objective, so think about watermarking them in case they get spread around. This is because when your video gets shared on numerous websites, it will present the branding you need to be recognised by your target audience. Dishonest people will rip off your video if they really want to, but it can help to discourage the less determined of them. The ability to watermark is invariably a function of the video creation software you'll be using. If your video has come out really well, then you should protect it as much as possible.
Video Thumbnails: Viewers will make an instant decision about your video when they first see the thumbnail image you present. In one way, thumbnails are a bit like sales letter titles, because people will glance at them and make a decision about whether to view your video. If your thumbnail is eye-catching then people will want to know what your video is about. There are 2 stages to getting a video to convert; encouraging people to watch it and then get them to take action on your video, your thumbnail is an important part of the first stage. But, this does not mean that you add a bogus thumbnail or something that gives your viewers the wrong idea about what is in your video. To be successful, you have to gain the trust of people, and tricking them is not a good way to do it.
Using Videos on Your Own Sites: As well as creating a Youtube channel and uploading your videos onto it, it is a great idea to use them somewhere in your own marketing funnel. Your SEO efforts will gain a few brownie points with Google if you put video content onto your sites - Google loves it. You will be optimising your videos to get more views this way, and at the same time increase your websites' popularity. Try to think about creative opportunities for your videos, and you might surprise yourself with your ingenuity.
Video production work can be undertaken in Croydon and also in: Thornton Heath, Carshalton, Shirley, Mitcham, Waddon, Woodside, South Croydon, South Norwood, Addiscombe, Purley, Addington, Beddington, West Wickham, Purley Oaks, Selhurst, together with these postcodes CR0 1LH, CR0 1BW, CR0 1ER, CR0 1EG, CR0 1FF, CR0 1FQ, BR3 3RU, CR0 1PA, CR0 1AU, CR0 1ND. Locally based Croydon video production services will probably have the telephone code 020 and the postcode CR0.
Video Editing Croydon
The manipulation and arranging of video clips is called video editing. A computer-based software application used for the editing, beautification and misalignment of video shots, which may be collected from videos or from real life scenarios. There are several different types of video editing, such as video pre-recording, music video editing, still photos editing and movie making. During the process video editing is used to edit, arrange, add effects to and narrate video clips.
Video editing includes a wide range of techniques, including visual effects, motion-graphics, transitions, picture editing and sound editing. As part of the editing process, audio-video sync software is used to ensure the smooth transition of video and sound throughout. Transitions are another crucial aspect of video editing in Croydon. The most popular transitions are pauses, special effects, wipes, fades, fade-outs, dissolves and fade-ins. There are a lot of transitions, that can be utilised in a video editing session.
Another useful function of transitions is that they can make a still picture appear as if it is actually moving. This can be fairly easily achieved by means of short cuts and a mixture of different sound editing and visual procedures. A professional video editor in Croydon will be able to blend visual and sound editing processes to enhance the quality of the shots and intensify the rhythm and drama of the images.
Croydon Video Production Tasks
There is a wide range of work that can be undertaken by your local Croydon video production specialist including explainer video production, video voiceovers in Croydon, promotional videos in Croydon, documentary videos, video production services, video production in Croydon, time-lapse footage, animation, business videos, video marketing services in Croydon, video making, product videos in Croydon, video production for YouTube in Croydon, video filming, video shoots Croydon, video marketing, video equipment hire, event videography, video editing, corporate videos, media production, branding, and lots more. If there are additional Croydon video production requirements that you want but cannot see here, you can mention them on the QUOTE FORM provided. We will be in touch with details as soon as we are able.
Video Production Near Croydon
Also: Thornton Heath video production, Woodside video production, Shirley video production, Purley video production, Mitcham video production, South Norwood video production, Addiscombe video production, Waddon video production, Selhurst video production, South Croydon video production, Carshalton video production, Beddington video production, Addington video production, West Wickham video production, Purley Oaks and more.
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Video Production Around Croydon: Video production services have recently been required in the following Croydon streets and roads - Tirrell Road, Danecourt Gardens, Applegarth, Angelica Gardens, Chesney Crescent, Brightwell Close, Ashworth Estate, Bennetts Avenue, Claygate Crescent, Bywood Avenue, Commerce Way, Denning Avenue, Steep Hill, Claremont Road, Chart Close, Anselm Close, Croydon Road, Dominion Road, Adams Way, Dingwall Road, Stroud Green Way, Coverack Close, Tanglewood Close, Burgos Close, Brookmead Road, Salcot Crescent, St Andrews Road, Coverdale Gardens, Church Road, as well as these Croydon area postcodes: CR0 1LH, CR0 1BW, CR0 1ER, CR0 1EG, CR0 1FF, CR0 1FQ, BR3 3RU, CR0 1PA, CR0 1AU, CR0 1ND.
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Video production in CR0 area, telephone code 020.
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