Video Production: The procedure for developing video content or videos to be used on television, on the internet or for home viewing, is commonly known as video production. This produced video content might be a product video, a short film, a television commercial, a music video, a training video, a business marketing video, or perhaps even a full-length movie in some instances.
Aside from the fact that the recording is done on memory cards, SSDs, hard drives or optical discs, as opposed to on film stock, it's very similar to traditional movie making.
You can commonly split video production in the UK into 3 distinct phases, namely; pre-production, production and post-production. Pre-production should comprise activities like picking the crew, budgeting, brainstorming ideas, casting, storyboard creation, writing the script, and anything else that is required before the commencement of the actual filming. The Production stage is where all of the needed video content is captured and the recording of the video takes place. Post production is where all the elements come together to form a clear story or message through a series of cutting and editing processes.
Online video marketing appears to be the most common use of this content in the UK right now. The number of websites and pages on the internet today is massive. Videos went through a big change when YouTube came onto the scene a few years ago. Video marketing has become so popular that it is on the mind of almost every marketer to include in their business. However, videos on the web are not new. It is simply a case that marketing experts have come to realise the full potential of video promotion.
Very soon, the entertainment value was substituted for other uses. Soon, videos were being produced to drive traffic and educate people about services and products. If people didn't want video, then none of this would really be possible.
Online video is now at the point where it can compete with traditional television programmes. Videos are entertaining and easier to absorb for people. Among other things, online surfers are notoriously impatient, and videos help to satisfy their need to spend just a little time on something. With each passing day, the popularity of videos increases, and that is great for us internet entrepreneurs.
Videos are often seen as an extension of television, and we all know that medium is used as a means of transmitting content and information. This just demonstrates that video marketing is only going to move forward with time, as more people start creating videos for promotional purposes. Successful marketing on the net requires that you spread the word about what it is you're selling or doing. And there are good ways to accomplish that, and not so good ways.
You can't really count the number of methods that exist in internet marketing. You can of course get very targeted traffic with pay-per-click advertising, but it can be costly, whilst other methods only produce the worst kind of low-quality traffic. It isn't just about the traffic, you can use video marketing to develop your brand and build customer relationships. A good video can captivate people, so your relationship building becomes more powerful. Outstanding conversion rates are quite possible with video content that is on target and professionally produced. Marketers who learn how to produce effective videos are experiencing positive results.
Some free alternatives will take lots of time and still may not produce any significant results; that's not the case with video marketing. Your time can be much better spent if you produce videos on your niche and submit them to video sharing sites, rather than posting article after article to flooded article directories. I meet people all the time that would like to start producing videos but are scared that it will be too difficult; it is actually much easier than things that they normally do every day. Getting a huge amount of traffic happens frequently with online videos; particularly if they go viral.
Videos are powerful because they make your service or product seem comparable to something that might be found on a television channel. Video marketing is so powerful that it will likely double the website traffic you are already getting with just a few well produced videos. All that it takes is quality, targeted videos to get the results that you've always dreamed of. Some marketers have been discreetly making a killing with videos, although the secret is out now.
The potential for video marketing in the UK is extremely viable and strong. The best use of videos is to presell your products or services. Following, are just a handful of the ways that video marketing in the UK can skyrocket your traffic.
Videos are currently enjoying a reputation for attaining good search engine rankings. It's a well known fact that search engines like Google and Yahoo love videos, and index them very easily. It's not really so difficult to land on page one of Google with video, as long as you know the right process. Google has it's own video search engine, as well, so you can deduce that targeted video searches are happening there. Everyone likes videos, and that includes the search engines, so that's good because it gives online marketers more alternatives.
It's not so difficult to connect with your target audience when using video. As long as a potential customer can get online, they can view your videos. The different Apple products such as iPhone and iPad are used by many to watch videos. Videos are so popular and have become an integral part of our world - they're definitely here to stay.
It is more than possible to greatly expand your marketing and advertising reach using video. People in the UK feel good enough about video, that if your message is presented well, they will listen to it. It really boils down to good quality content wrapped in a package that people love.
The people who are watching your video are interested in what you're offering, and that's the best part. Therefore, the question of getting untargeted traffic doesn't come up. Also, if you produce high quality videos then other relevant sites may embed your videos in their sites. Stuff like that will really help your cause in your marketing. You only want to receive targeted traffic to your website. Video production and marketing can help you drive highly targeted traffic, and it's up to you to get those conversions.
Becoming an Expert
Taking your business to the next step and strategically placing yourself in the shoes of the expert can all be accomplished through video marketing, if you take the steps of a proven process. If you're even halfway serious about becoming a strong force within a niche then you must incorporate video marketing in your marketing mix. Presenting quality and informative videos to the online public is the quickest way to get your name noticed in whichever niche you are tackling. Gaining expert status has its perks; for one, you will never have to look for customers because they will seek you out and, second, you can build a brand of products around your name. When they trust you so much, it would be easier for you to convince them to visit your website or take up your offer. I know that many people hate the word guru but if you pay attention, they use it in video marketing a lot.
Videos Should Educate
Videos are capable of keeping the attention of people while they teach. There are more folks in the UK now than ever who'd rather watch a video and learn, than read a book and learn, so it would only make sense to make videos to meet these people's needs. The secret to video marketing success is to produce video content that is useful to a particular group of people.
Building a Brand
Businesses will tell you that nowadays it's tough to create a solid branding for your company. There's a serious advertising and marketing roar out there, so you need to stand out, be unique, be noticed, etc. You can effectively use videos to grab people's attention, but you have to work hard to keep it. Your videos can contain targeted information about your product, your company or about yourself. It is possible to create enough of an interest for people to visit your site repeatedly. It takes time and work, however with enough positive exposure, you'll become recognisable and branded.
It's true that the major search engines index videos in a separate and different fashion than regular content is indexed. So you won't have the same issues regarding duplicate content with videos. Many marketers take the same articles and submit them all over the internet, then Google filters most of them as duplicate content. But with videos you will be able to gain good SEO results, plus they'll contribute backlinks for you.
Blogging and Vlogging
All IM marketers are well-versed in the power of using blogs in online business. Have you seen many vlogs, or video blogs? So that's another avenue to explore, creating niche vlogs which you don't see around that much. Properly marketed by way of social media, you can develop a decent following of people for your vlogs. Frequent updates will catch the attention of your target market, and thus increase repeat visitors. It would be no problem to make two or three new videos each week, then you can let people know that a new video is up. Vlogging requires some effort, and not many marketers in the UK are using it on a wide scale at the moment, so it would certainly get some attention.
It's inexpensive to create a decent video if you are ready to put in the effort. Great news, you have already got the software that you need installed on your PC or laptop. There is no need to go overboard on your first attempt; upload it and go back and practice, you will get better with time. Later, you may wish to do live video shoots, and will need a good video camera for that. Good quality videos are what people are always searching for.
Your video pre-sell will have a greater impact than any text based sales jargon ever will. There was a time when you could make decent money without pre-selling, but unfortunately those days are over. Videos can be used to pre-sell, and more often than not they will increase your conversion rates. This is because you're not only educating the viewer with this process, but also showing them how your product can solve their problem. You might strike lucky and make some sales with a hard sell approach, but you won't make it far without using the pre-sell principle. If you aren't a big company then most folks prefer to see, or at least hear, who they're doing business with, by using video promotions, you give them the push they need to begin buying your products.
Everyone has heard about the number of scams that circulate around the internet, and a quick way to differentiate yourself is to make some videos that show your knowledge level on a subject. If you can gain the trust of your market - you'll become virtually unbeatable. It takes a lot of hard work to gain people's trust, but videos can help you accomplish that. When people view your promotional videos, they aren't just watching and learning about your product, but also deciding whether they can trust you or not. All of this hinges on the quality of your content. Maybe the degree to which people trust you is determined by how helpful, accurate and useful they think your content is.
Another attractive characteristic about video is that it can be disseminated around the web pretty quickly, so you could even go viral. If you're not familiar with this concept, what this means is that people who are fans of the content of your video, will tell their friends about it and your video link will spread at the speed of light - in other words, lots of traffic. Viral marketing is an extremely effective way to get visitors because it generally costs nothing and the traffic is all free.
Videos are a flexible and versatile medium with many opportunities for experimentation. You can easily test new ideas and evaluate the results in relation to your users, plus making videos with unique content is easy when you get the knack of it. Your conversions should increase through using video promotions, the more you come to understand your target market.
Video content increases the amount of time that visitors stay on your pages. Text on a webpage is usually not read right the way through, people will scan until something catches their eye. The wise marketer will change with the times and begin to take advantage of the power that videos have over people. Also, don't be afraid to be yourself, because people love it when somebody is acting naturally.
As popular as video is, the entire IM world is still not taking full advantage of it. As you should now know, you can use your videos on YouTube and other sharing sites, and perhaps even have your own vlog, one day. You can achieve good long-term results through constant experimenting and testing.
Video Production UK - Some Things to Consider
Title: The title of your video plays a vital role in how successful it will be. It is just like a sales letter title in that it needs to make viewers sit up and take notice, plus the title plays a role in SEO. You can research other high performing videos, for business, to get an idea of how to write your own. If viewers have no idea what your video is about when they see the title, then you cannot expect them to want to watch it. If potential viewers read your title and it does nothing for them, they won't waste their time on it. Any amount of time that you spend creating an awesome title will be worth it when you see the viewing figures.
The Length of Your Videos: Never make your videos of epic length, and usually 2 to 3 minutes is sufficient so that you do not lose your viewer. Granted, much depends on your target market, however if you make very long videos of 30 minutes or more you are likely to run into problems. Think about how you are online, if you're like most people then you generally want things to the point, and you don't appreciate having your time wasted. You want to establish a desire so intense that people will want to click through to your website and make a purchase. Just like with any other kind of promotion and marketing, you do want to avoid being boring and bland with what you say. Keep it short and interesting.
Keywords and Search Engine Traffic: Most marketers who understand the basics know that they can get lots of search engine traffic with videos. That is why you need to optimise the video title and filename with your primary keyword phrase. Just think of it in terms of onpage optimisation for a website or blog, if you are familiar with that process, and if not then simply do it because it will help your video to rank highly. In addition, you should also utilise the tags in the videos as well, by using your most important keywords. Your tags are just like keywords, and people will search for them either in the search engines or in YouTube. This is really pretty basic stuff, but nonetheless if you're not aware of it, then you won't know to do it.
Quality Content: If you want to get results from your video marketing efforts, it's vital to make your content top notch. That's correct; if you can deliver high value to your viewers, then you can obviously convert them into visitors to your website. Videos are extremely popular on the internet, and if you want people to notice yours, you need to make them memorable and valuable. Regardless of your niche, poorly made videos will not be widely circulated or watched. Don't overlook this factor, as the quality of your videos is far more important than the quantity. A single high quality video will do more for your business than hundreds of inferior ones.
Social Bookmarking: Let's not forget the awesome power of social media marketing and bookmarking websites. If you write a good description for your videos, you can get a whole load of views from social media and networking sites. It is even possible to outsource your social bookmarking just like you would do for backlinking. You do not have to use every single networking and social bookmarking site in existence because there are just so many of them. Just pick out the best ones like Reddit and Digg. We also recommend that you make a plan and have processes in place to make everything as efficient as possible.
Video Thumbnails: You must have a terrific video image thumbnail, and it should attract people's attention when they are browsing. When people are generally going through a list of videos on a topic, they notice various things that make them click and watch the video, and the thumbnail is just one of those things. The title and the thumbnail are two things that folks will base their viewing decision on when considering video. Your title and video thumbnail have to attract people to view just like your video has to convert to clicks through to your website. But you shouldn't use a thumbnail image that is totally misleading, we've seen this done and it just annoys people, having the opposite effect to what you want. You have to gain people's trust, and trying to trick them is not a good way to do it.
Posting Video Content on Your Own Websites: You can get more exposure for your videos by using them in other areas of your marketing such as squeeze pages, for an example. Google and the other search engines love sites that have video content, so why not use this to your own advantage? You'll be optimising your videos to get more views this way, and while doing so increase your websites' popularity. There are plenty of ways to make this work, you just need to use your imagination.
Watermarking: If you are publishing some commercial content via your video then you should make sure that it has a watermark. You'll want to do this so you can help to build a brand for yourself or your enterprise. Additionally, watermarking will help to dissuade people from stealing your video content, however that is not a guarantee that it won't happen. The ability to watermark is almost always a function of the video creation software you're using. It doesn't affect anything else, and it only takes a few seconds to add a watermark to your videos.
Formats: We don't that you stray from from the avi, wmv and mov video formats, which are the three most widely used. Not everyone watches videos in the exact same format, so having a choice of these 3 is the best solution. This may seem like a small tip, but it goes some way to making your videos user friendly.
Video Editing UK
The process of manipulating and arranging video clips is generally known as video editing. A computer-based software used for the editing, misalignment and beautification of video clips, that may be taken from videos or from real life scenarios. There are various types of video editing, such as still photos editing, movie making, video pre-recording and music video editing. Video editing can be used to add effects to, arrange, edit and narrate video clips.
There are a whole host of techniques that can be used to create a good quality video, such as sound editing, picture editing, motion-graphics, DVD transitions and visual effects. Audio-video synchronisation systems are used during the editing to ensure the smooth transition of sound and video from one end to the other. Another vital aspect of video editing in the UK are transitions. The main transitions are wipes, fade-ins, fade-outs, pauses, dissolves, special effects and fades. Lots of transitions can be utilised over the course of a video editing session in the UK.
Another important function of transitions in video editing is that they can make a still image or graphic seem as if it's actually moving. This can be very easily done by means of short cuts and a mixture of different sound editing and visual techniques. In order to improve the quality of the images and accentuate the drama and rhythm of the clips, a great video editor in the UK will be able to combine various visual and sound editing processes.
UK Video Production Tasks
There is a range of work that can be carried out by your local UK video production company including video production price quotes, case study films UK, branded content UK, video making, video production for YouTube, recipe videos, video production for social media, corporate video production in the UK, video equipment hire in the UK, video promotion, video voice-overs in the UK, video production services UK, explainer videos, corporate videography UK, short films, product videos UK, documentary videos UK, drone filming, advertising videos, branding UK, event videography, videography, and more. If there happen to be additional UK video production requirements that you want but cannot see here, you can list them on the QUOTE FORM provided. We'll get back to you with information as soon as we are able.
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